High Score Labs News   •   Aug 22, 2019

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Sitecore and Episerver are both are well-known CMS platforms. These products have many similar features:
• Both CMS platforms have a global presence
• They both are built on .NET
• Episerver Digital Experience Cloud and Sitecore Cloud both run on Microsoft Azure
• Both CMS’s appeared in the Gartner Magic Quadrant 2018 in leader positions
• Both platforms are developer-friendly
• Sitecore and Episerver have an e-commerce platform

We compared the two CMS giants to figure out which is the best. We chose the main points for comparison. Here are our results.

Content management

Episerver and Sitecore support page based design or the preferable component design which is more reusable.

Episerver offers a simplified interface that can easily be configured by developers directly from code while not preventing content authors from making changes later. It has many features that provide several versions of content (i.e. preview). Many users note its simplicity and update cadences in comparison with other platforms. Episerver has automatic A/B testing and analytics as well as personalization of a visitors’ site experience.

Sitecore has omnichannel tools for content delivering. It provides Experience Editor – What You See Is What You Get Editor, a capability for a user to control content before publishing. The user also can create forms for visitors to gather data and feedback which is tightly integrated with its xDB platform.

Personalization

Sitecore and Episerver personalization.

Episerver’s personalization solutions are powered by artificial intelligence. It provides content and product recommendation, product search, triggered emails and notifications, and visitor behavior analytics. Epi’s AI is a modern and effective solution for personalization and relatively easy to learn and implement.

Sitecore offers a rules-based and behavioral-based personalization engine. When you use rules-based personalization, you can set your own rules for what is displayed, and the rules engine is customizable. When you choose behavioral-based tools you can monitor user’s behavior and deliver your content according to this behavior. Sitecore also uses machine learning, Cortex, which is a new tool.

Approach to marketing

Sitecore focuses more on experience management. Episerver tends to be used in large ecommerce solutions since its ecomm platform is robust and well supported.

Episerver offers a set of robust marketing tools. You can create team collaboration to launch marketing campaigns. Automatic landing pages attract organic search traffic. It helps in lead generation and brand experience.

Sitecore also has tools for marketers. Multivariate testing helps users to get real content value and create an effective campaign, which is referred to as automated site optimization. Sitecore provides solutions for lead generation, email marketing, and customer engagement plans as well as automated marketing pipelines. Sitecore also provides a framework for marketing automation that will respond to users based on rules that you set.

In conclusion, Sitecore and Episerver are both excellent CMS platforms with many advantages. At High Score Labs, we have years of experience and certified developers in both platforms that can help answer questions, plan and implement. Contact us to see what we have done and how we can help you!