What Is Optimizely? A Deep Dive

Key Takeaways:

  • Optimizely is a renowned Digital Experience Platform.
  • It offers a variety of tools and functionalities for content management, e-commerce, and personalization.
  • Businesses in various sectors, including technology, healthcare, and retail, leverage Optimizely.
  • Optimizely focuses on user-friendly interfaces and powerful technical algorithms.
  • HSL, a certified Optimizely partner, can assist with Optimizely implementations.


With the digital era permeating every aspect of our lives, businesses are consistently seeking robust tools to bolster their digital presence. One solution that has been recognized as a leader in the Gartner Magic Quadrant, is Optimizely. This article will shed light on what Optimizely is, its offerings, and why businesses need it.

Unraveling Optimizely

Optimizely is a Digital Experience Platform (DXP) that equips marketing teams and other departments with the resources to manage and enhance their digital presence and customer experience across all touchpoints. The platform offers solutions for content, commerce, and real-time intelligence, driving personalization at scale. Optimizely’s platform is highly adaptable, easy to use, and can be applied to any market.

Delving into Optimizely’s Offerings

The Optimizely product suite includes a Content Management System (CMS), E-Commerce capabilities, and a variety of other handy tools and functions.

Optimizely Content Cloud

Optimizely Content Cloud compiles powerful features to manage and control all your website content, supporting daily marketing tasks. With features like on-page editing, post-scheduling, collaborative content creation, and easy approval process tracking, businesses get to deliver targeted content created specifically for their audiences.

Optimizely Commerce Cloud

Optimizely Commerce Cloud integrates everything from the Content Cloud and enhances it with efficient features for the e-commerce market. It provides teams with the ability to manage products, pricing, inventory, carts, and orders while conducting promotions and discounts effortlessly.

Optimizely Customer Data Platform

The Optimizely Customer Data Platform (CDP) allows businesses to not only understand who their customers are but also anticipate their intentions in real-time and create relevant messages.


Optimizely’s suite also promotes optimization and experimentation. It allows businesses to conduct A/B and multivariate testing at any scale, on any device or channel.

Content Recommendations

Optimizely’s AI-driven recommendation engine allows businesses to discover which topics and content are generating the most revenue and conversions.

Product Recommendations

The Product Recommendations tool permits businesses to apply the full power of personalized recommendations based on each visitor’s history or the actions of similar users.

Email Product Recommendations

Optimizely’s Email Product Recommendations enable businesses to include personalized offers in their email marketing campaigns.

Optimizely Full Stack

The Optimizely Full Stack extends content and marketing experimentation to feature rollout and coding.

Optimizely Visitor Intelligence

Optimizely Visitor Intelligence provides data, analysis, and customer segmentation capabilities.

Marketing Automation

Marketing Automation is a powerful campaign creation editor, which can be used as part of your Optimizely stack.

Search & Navigation

Optimizely Search & Navigation provides powerful search functionality, helping businesses to increase their website traffic and conversion rate.

Who’s Using Optimizely?

Optimizely’s services are utilized and benefit over 9,000 brands worldwide. These include IBM, Hewlett-Packard, Microsoft, The Gap, Pizza Hut, Royal Canin, and many more.

Why Do You Need Optimizely?

Optimizely’s tools are designed to be user-friendly and intuitive, hiding powerful technical algorithms behind a simple and friendly UI. This design allows for task automation and personalization advancement.

Partnering with HSL

As an official Optimizely partner, HSL offers deep expertise in Optimizely implementations, migrations, and customization. Our engineering team has completed over 350 Web Content Management (WCM) projects.

Concluding Thoughts

With Optimizely, businesses can set and achieve their customer experience goals. The robust capabilities of its product suite apply to any industry, making it a must-have for businesses seeking to enhance their digital presence.

Talk to Our Team Today

Reach out to HSL’s team today to learn more about our Optimizely Implementation Services or to get a free first consultation from our experts.





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