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As we navigate the final days of 2023, we can’t help but wonder about the future of AI automation. The past year has seen significant advancements in this field, especially with generative AI models. As we stand on the brink of 2024, it’s time to delve into the potential transformations that AI automation will bring to various industries and our daily lives.

The Power of Generative AI

Generative AI has emerged as a powerful tool that’s reshaping the tech landscape. These models, powered by massive datasets, have shown incredible capabilities, from writing articles to creating memes. We’ve seen significant advancements with models like GPT-4, powered by over a trillion parameters, and other Large Language Models (LLMs) like Google’s PaLM2 and DeepMind’s Gopher.

The year 2024 will likely witness the arrival of GPT-5, promising to bring a new level of sophistication to the AI space. While expanding datasets isn’t the only way to improve an LLM’s intelligence, it’s certainly proven to be the most effective, and we anticipate this trend to continue.

The Rise of Generative Video Tools

Generative video tools are another exciting area of development in AI automation. With youngsters increasingly favoring video content, the demand for user-friendly and cost-effective tools is growing. In 2024, we expect to see a surge in easy-to-use tools that can help anyone create high-quality video content without the need for professional editing skills.


AI Automation and Customer Service

In the realm of customer service, AI automation is truly a game-changer. It’s transforming routine tasks and complex operations, allowing businesses to handle initial customer interactions more effectively, customize solutions, and efficiently summarize customer interactions.

A recent survey by Boston Consulting Group revealed that 95% of customer service leaders anticipate AI bots will be serving their customers in the next three years. This indicates a significant shift in the customer service landscape, with AI playing an increasingly pivotal role.

AI’s Role in the Workplace

In 2024, we can expect to see more professions harnessing the power of AI automation. Law professionals may use AI to summarize case law and draft contracts quicker, while doctors could employ AI to compile patient notes and interpret medical images.

Even students and job-seekers can benefit from AI, using it to organize notes, refine resumes, and draft cover letters. It’s clear that AI automation is set to bring a new level of efficiency and safety to various professions, marking a new era in the symbiotic relationship between human and artificial intelligence.

The Future of Virtual Assistants

Virtual personal assistants are in for a major upgrade, thanks to advancements in AI automation. Jess O’Reilly, Area Vice President, Asia, at UiPath, predicts that a combination of automation, generative AI, and specialized AI will transform virtual assistants into highly proactive, intuitive, and communicative tools.

These next-generation assistants will be capable of tasks like copying and pasting images into webforms, reading and responding to emails, extracting attachments, and generating reports. They’ll also be able to understand work contexts and manual tasks, automating repetitive work and freeing up time for employees to engage in more impactful activities.

The Emergence of ‘Hands-Free’ Automation

The future of AI automation will also see a shift towards ‘hands-free’ enhancements. This means less manual work will be required to make automation fully functional. We anticipate this will significantly reduce the time, expertise, and effort needed for intelligent automated workflows.

No-Code Development in AI

Another exciting trend to watch out for in 2024 is the rise of no-code development in AI. This will enable teams to convert natural language into automated processes, streamlining behavior modeling and automating tedious aspects of model training.

Gartner’s 2019 prediction that 65 percent of application development would be done with low-code/no-code tools by 2024 is likely to hold true. With tools like Copilot simplifying application development and testing, the landscape of coding and software engineering is set to evolve.

Self-Correcting AI Applications

The future of AI automation also promises self-correcting applications. These applications will not only detect automata execution issues but will also be capable of self-correction and autonomous problem-solving. Considering that half of Singapore’s workforce is already relying on automation for IT and technical issue resolution, these self-correcting features will undoubtedly be a welcome addition.

The Need for AI Governance

With AI’s rapid advancements come the need for effective governance and regulatory frameworks. There’s currently no universally accepted standard on AI regulation, but governments are making strides towards establishing trusted AI frameworks that focus on privacy, security, and ethical data handling.

In 2024, we can expect to see more organizations implementing AI governance from aspiration to reality, building AI controls into their offerings and constructing additional layers of trust.


As we usher in 2024, it’s clear that AI automation is poised for significant advancements and transformations. The future promises more intuitive virtual assistants, generative video tools, self-correcting applications, and a shift towards ‘hands-free’ automation.

At HSL, we are at the forefront of these developments, offering the best AI and Machine Learning technologies in the market. To learn more about how our solutions can benefit your business, fill out the form below for a free assessment and consultation.

As we stand at the cusp of these changes, it’s an exciting time to witness and participate in the unfolding of this new era of artificial intelligence.

“The future of AI automation is not just about technology. It’s about helping humans do what they do best – innovate, create, and make the world a better place.” – Jess O’Reilly, Area Vice President, Asia, at UiPath

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