Digital Marketing and Advertising: Understanding the Difference

Midjourney is an exceptional AI tool that brings PR, content, and communication to life through its ability to create stunning images. This article explores the pros and cons of using Midjourney for commercial purposes. While it offers tremendous benefits in terms of image generation, it also raises concerns about copyright and the future of artistic endeavors. Let’s delve into the details!

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The Power of Midjourney

Midjourney is gaining popularity among marketing communication agencies as one of the top AI tools for generating images. Its artificial intelligence capabilities allow it to create visually striking images based on text prompts. The outputs are often stunning and can be used for various purposes, including website visuals, brand images, and more. The tool’s ability to create precise variations based on a few words is both staggering and effortless, making it an enjoyable experience for users.

Saving Time with AI Image Creation

One of the biggest advantages of using AI tools like Midjourney is the significant reduction in time spent searching for the perfect images in stock libraries. Content creators and graphic designers know the struggle of finding the right images, which can sometimes take longer than creating the article or graphic itself. With AI, you can specify exactly what you’re looking for, including lighting, style, position, size, orientation, and colors. You can even use the URL of an image to direct Midjourney towards your desired outcome.

The Artistic Potential of AI

Midjourney’s AI-generated images can resemble natural photographs, despite their subjects being unreal. While the process involves trial and error, starting with a good visual idea increases the chances of success. Most PR professionals have a creative eye and can quickly master the basics of using Midjourney. This tool eliminates the need to send out dull and uninspiring images with press materials. However, it’s crucial to be mindful of any copyright implications when using AI-generated images.

Copyright and Ownership of AI Images

When using Midjourney commercially, the question of ownership and copyright arises. With a paid subscription, users can create up to 200 images per month and use them for commercial purposes. While you own the image as a file, you do not own the copyright. Copyright law requires the work of a human author, so AI-generated images cannot be copyrighted. This means others can use your business images, AI-generated logos, and other AI graphics without legal consequences. It’s similar to purchasing a stock image, where others can also use it if they buy a commercial license. This poses considerations for businesses, especially when it comes to protecting their branding and visual identity.

Public Domain and Commercial Use

AI images created with Midjourney become part of the public domain and cannot be deleted. This means that any image you create can be remixed, upscaled, or used by other paying users. For commercial organizations, this may raise concerns about the potential misuse of their branding or imagery. While the chances of another brand using your AI-generated image may be minuscule, as the quantity of AI imagery grows exponentially, it’s important to evaluate the risk and decide which media channels are suitable for AI-generated images.

Implications of AI Image Creation

To understand the implications of using AI image creation tools commercially, it’s essential to grasp how AI tools work. Today’s artificial intelligence is based on a multi-language model, allowing it to learn any language by deciphering patterns. This extensive training enables AI to understand spoken languages, mathematics, music, medical scans, weather patterns, economic trends, and even visual images. Midjourney utilizes this training to generate new images based on subject and style instructions. The ability to merge separate art domains or mimic specific artists’ styles makes AI image creation incredibly powerful but also raises concerns about copyright infringement.

Challenges for Artists and Copyright

AI tools like Midjourney have the potential to undermine photographers and digital artists. These tools can replicate styles and create unique images that closely resemble the work of established artists. This poses a challenge for artists as their work loses value when anyone can create similar images without commissioning or purchasing original artwork. However, it’s important to note that AI-generated images are unique because the idea originates from the user’s text prompts, not the original artist’s work. This distinction blurs the line between online theft and artistic creation.

The Need for Regulation

Governments face challenges in regulating AI tools and addressing concerns regarding copyright and intellectual property. In the UK, there is a lack of comprehensive regulation surrounding AI tools, despite the increasing number of users. The Intellectual Property Office has proposed a copyright exception for AI to mine data from creative artists, which has caused dismay among creators. The issue of granting or refusing access to their works remains unresolved. In the USA, copyright owners are already taking legal action against tech companies for violating intellectual property rights by using copyrighted images without permission. The need for a regulatory framework to protect artistic endeavors while fostering innovation is crucial.

Utilizing AI’s Benefits Responsibly

Despite the challenges and concerns surrounding AI image creation, it is important to recognize and utilize the positive aspects of AI technology. AI tools like Midjourney offer significant time savings and the ability to create visually stunning images that meet specific requirements. However, understanding the potential consequences and taking steps to protect creative works and branding is essential. Striking a balance between utilizing AI’s benefits and protecting artistic integrity is a moral choice that businesses need to consider.


Midjourney’s AI image creation capabilities offer tremendous advantages in terms of time-saving and visually striking outputs. However, the use of AI tools in commercial settings raises concerns about copyright, ownership, and the future of artistic endeavors. While the regulatory landscape is still evolving, businesses must make informed decisions regarding


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