High Score Labs News • Mar 22, 2021
The year 2020 is over, and after a long year of turmoil and uncertainties, we’ve bounced into 2021 with rejuvenation. We learned a lot of lessons. Lessons that may permanently change our perception of the world. 2021 will be a year of recovery for proactive business owners. There are goals to be actualized, and digital technology will always be instrumental in realizing these goals. While some organizations were excellent in converting the uncertainties of 2020 into an accelerant for digital transformation in 2021, others are glued to their old cultures. Thanks to millions of digital enthusiasts who adjusted to the new normal quickly. Here are 5 five digital trends in 2021.
1) Live Streams
In 2020 there was a tremendous increase in the number of branded and individual live streams. And this upward trajectory is likely to flourish in 2021. Since the pandemic is still around and many brand ambassadors and influencers work from home, the trend will continue. For example, Facebook recorded a 50% increase in the number of live viewings, and they also recorded similar statistics on platforms like TikTok and YouTube.
2) Digital Experience
In 2020, Digital Giants noted that organizations with seamless digital experience platforms succeeded more in retaining their clients and attracting new customers. On the other hand, organizations with complex, user-confusing digital experience lost clients. This trend will continue in 2021. Therefore, organizations need to examine their digital experience algorithms and be sure that they are user-friendly and encouraging. Connective content will have a tremendous influence on 2021’s digital landscape.
3) New Content Ideas
Over 50 percent of Americans now listen to podcasts. Easy-to-consume content ideas are more likely to drive traffic during this period. This is basically because users can consume podcasts on the go. People can enjoy such content while multitasking. This increment has attracted the attention of advertisers. Many companies are spending more on podcasts, and this trend is likely to continue in 2021.
4) Voice and visual search increase
Statistics have shown that voice-activated tools like Alexa, Dragon and Siri are gaining more attention. This is likely because of an increase in the number of people working from home. Visual and voice search will be on the rise in 2021. Google lens now allows users to search for whatever they can visualize. Hence, proactive businesses that design their website to support visual and audio searches are likely to increase their digital commerce revenue in 2021.
Traffic on the internet will continue to skyrocket in 2021. People are now likely to use the Internet to do things they wouldn’t have thought about in 2019. There has been an enormous increase in technology use, and these increments are here to stay. Therefore, companies need to prioritize digital experience as more people buy, market, sell, and learn on the internet.
Loads of business owners worldwide are busy turning the lessons of 2020 into plans for growth in 2021. By going along with digital trends, organizations now channel more energy towards mitigating loss and fostering sustainable growth. Digital trends must not leave your business in history. Therefore, it’s essential that you continually identify new, helpful digital trends and reach your goals through them.