The Evolving Role of a CMS in content creation

High Score Labs News   •   Mar 3, 2021

It is quite easy to say that a content management system is nothing but a place to publish content. However, a lot of informed organizations will argue otherwise. A content management system is supposed to be where remote team members can analyze content, create content, experiment with content strategies, and collaborate to optimize content with professional ideas.

Therefore, it is worthy to note that the word “management” is not synonymous with “publishing,” and it is short-sighted to erroneously think that content creation starts from the moment our fingers hit the keyboard. In a nutshell, to enjoy several features attached to modern CMS platforms, we must view content management systems as a place for content collaboration, from A-Z.

Most organizations will only open their cms platforms at the tail end of the process that precedes content publishing. However, as much as we have some organizations confined to this seemingly archaic idea, we also have many organizations that use their CMSs as something more useful than a tool for publishing.

They use their cms platforms as follows.

  • They use their CMS platform during the entire process that proceeds content publishing.
  • They appoint teams to collaborate and create content with their CMS platform instead of leaving the entire process to only one person.
  • They use their CMS platforms like a new canvas of art. They understand that remote teams can optimize the content through experimentation. Therefore, they’ll design, suggest and preview new ideas on their cms. 
  • They use CMS platforms as ideation tools that help generate future content ideas.

Several organizations now use their CMS in a different, more beneficial way. Let’s take a deeper look at how they’ve been able to maximize the use of their content management systems and some modern features that contributed to this evolution. This is very applicable to Episerver. 

  • Like Episerver, some content management systems provide an “embedded content discussion.” This feature helps divide a huge content project into individual pieces of content. 
  • With the modern nature of CMS editing tools, published content may only be a small amount of what will make it to the frontend. This will give room for better teamwork, and team members can edit and update content when necessary. 
  • Another feature that reflects the way CMS has evolved is asset-scoping; this feature helps tie media content, especially images. Images are tied to the lifespan of every content item. Therefore, if a content idea is not going the right way, it’s easy to remove it without cluttering the repository. 

Additionally, a noteworthy feature that affects how teams interact with CMSs is the invention of external-review URLs. What does this mean? These are self-expiring URLs generated for members of an organization that do not have a CMS account. This will help the recipient of such URLs view unpublished items as they would appear when published. 

Over the years, the role of cms platforms has evolved from being reduced to an online “publishing press” to an astonishing content development art canvas. This encourages team spirit in remote workspaces – a more efficient collaboration of content teams.

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