High Score Labs News   •   June 2, 2019

Fifty years ago, artificial intelligence was something that you would see in science fiction; however, it has become an integral part of our lives. Little by little, AI/machine learning has become a very important piece of not only our personal lives, but also our professional lives.

With its powerful capacity for analyzing big data, AI/machine learning, gives us a multifunctional tool in Mar-Tech. Let’s talk about some of the main features.

Content Personalization

Through analytics, the traffic data of every user has been captured and using that data, AI/ML-algorithms create a fuller picture of what their target audience is looking for. Machine learning quickly and accurately analyzes the user’s preferences and delivers interesting content to target customers. Artificial intelligence helps to create an effective campaign that is engaging to the audience. Using AI in this way, it is possible to automate much of a site’s operation, freeing up marketer resources for more critical tasks.

Content Organization and Search Optimization

How can machine learning and AI have an impact on SEO? Well there is Googles Rank Brain. Rank Brain guesses from the word or phrase entered to find words or phrases that might have a similar meaning. Then these results are filtered accordingly. This means data is handled in a completely different way that changes the way queries or keywords are used. The terms are sorted into word vectors, which are also called distributed representations. So words or phrases that are closest to each in terms of linguistic similarity are grouped together.

Rank Brain then tries to map this query into words or terms that are most likely to match the original search. The machine is actually trying to guess what people mean when they make a search and record and adapt the results. It gives the user a much better experience. Giving them what they want in a shorter time. This means less wading through websites before finding what is relevant to you.

New conversational systems

With machine learning, it has been possible to build new conversational systems. Now days, you can ask Siri, Alexa or Google about tonight’s weather, buying tickets or even what is the purpose of life. It is even possible to create content with the help of a voice assistant. Many brands use chatbots to interact with users in their marketing campaigns.

Predictive intelligence

Predictive intelligence is a good way to make business more efficient. ML algorithms can identify the main KPI’s based on interactions with your content, thereby accelerating the sale process. These algorithms can help automate choosing the right content or campaign for engaging different types of customers. It makes you better understand your target customers and create more effective campaigns.

Creating new content

As you know, artificial intelligence has a great ability for learning. Now it is possible for such tools to write several simple sentences or even short stories by itself. Big companies use it for generating standardized content, such as stock updates or sports reports. It is not on the same level as something like ‘to kill a mockingbird’, however, the content is clear, easy to read and full of useful information.

At High Score Labs, we view machine learning/AI as a tool set that can be a big game changer. Contact us to find out how you can use this technology to accelerate your business.