High Score Labs News • June 2, 2019
When you want to create your own online presence, often choosing the platform is the first and most important step. Often times, this requires choosing a CMS platform. We will take a look at the most popular solutions in this category.WooCommerce is an e-commerce WordPress plugin. It offers a very basic tool set, free, for an online e-commerce solution. You can increase audience engagement by sending an automated invitation to submit a review on purchased goods. Excellent SEO tools, abandoned cart recovery and real-time shipment tracker are definitely a plus. For additional features, one would need to choose from several paid options. Another important consideration are the hosting options, which help ensure high availability.
Shopify is a flexible e-commerce platform with a lot of features. It provides all the essentials for your online presence. With Shopify, you can personalize the look of your e-commerce web site and add extensions that you choose. There are a lot of modern themes, but some are expensive. Integration with Amazon and eBay without needing to develop custom code are a big plus in choosing this platform. Free integration with dropshipping tools is also a plus.
PrestaShop has a comprehensive selection of templates. It also has SEO tools and other features for engaging customers. PrestaShop is integrated with Google Analytics. Among some of the cons are the high prices for themes and extension modules. Modules that cover loyalty programs for customers, omnichannel selling, customer reviews, multiple channels of social media come at an additional cost. One would need to take that into consideration when making a selection vs the available budget on hand.
Magento is an open-source platform that can be customized to fit your own needs. It offers a lot of features. You can use Marketing tools like Coupons, Compare products, Customer Groups, etc. SEO tools are also available. It integrates with Google Analytics and many other services. One important feature: you can easily optimize your design for mobile devices. It is scalable which means it will grow with your business. Cons: this platform would require some developer support. Numerous themes are available at a cost. There is no customer support.
OpenCart is an open-source platform for medium and large online stores with a lot of free themes for your site. Of course, it also has themes and extensions for purchase. Pros: clean and easy navigation and integration with the majority of payment systems. Many add-ons can make your site really unique. On the down side, you may have performance issues if you plan on having more than 30,000 products/items. Limited customer support is also something to consider.
BigCommerce is the other popular platform to use for e-commerce. You can test it during a free 15 day trial. Its dashboard is very user friendly. BigCommerce offers a comprehensive set of tools and features, which integrate with more than 60 payment gateways. BigCommerce also provides 24/7 support via phone, chat, and email. In addition, you can increase your sales by engaging the target audience through social channels, which is easy to integrate with this tool.
Sitecore Experience Commerce is an e-commerce platform that is based on the award winning Sitecore XP (experience platform). This platform allows you to monitor the needs of your customers and can personalize your customers’ experience with things like preferences, persona-matching, cart management and more. This platform can be setup to run on Microsoft Azure, being fully scalable as it is based on microservices architecture. It increases your time to market by accelerating your releases. Sitecore also has many exciting tools that can be utilized (covered by your license) that will integrate with Salesforce, payment gateways and even provide users with a drag and drop interface allowing greater reusability of existing modules to build excellent user experiences.
At High Score labs, our team is ready to assist you in your commerce selection process and implementation. We bring years of experience to the table, performing assessments of existing infrastructures, from scratch implementation and even ongoing support. Contact us and let us know how we can help you reach your goals.